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Saturday, May 12, 2012

Tobacco company knew smoking was deadly in the ’80s, memo shows (in The Toronto Star)

"An internal memo showing that Imperial Tobacco has known cigarettes to be deadly and addictive since the 1980s has been entered into evidence in Quebec’s $27 billion class-action lawsuit against Big Tobacco, despite repeated objections from the company’s lawyers.

"In the memo, Bob Bexon, Imperial Tobacco’s former director of Marketing Research and Development, admits that the only thing keeping tobacco companies in business is the addictiveness of cigarettes.

"“The only remaining ‘benefit’ of cigarette smoking is the psychological assist it provides in terms of stress reduction,” Bexon writes in the confidential memo. “If our product was not addictive we would not sell a single cigarette next week in spite of these positive psychological attributes.”"

Full article: Canada News: Tobacco company knew smoking was deadly in the ’80s, memo shows.

This is quite wonderful! 30+ years of stone-walling up in smoke!