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Friday, April 11, 2014

Rick Salutin: The end of Mad Men and the era of ads (in The Toronto Star)

"What ever made anyone think news and ads could easily mix? It wasn’t always so. If you look at early newspapers, like William Lyon Mackenzie’s Colonial Advocate (Toronto in the 1830s), it’s a solid wall of news and opinion. The only ads are classified, from readers to readers, like the Internet. Ads came to dominate all other forms of income but it was an uncomfortable marriage; and it’s crazy to think the divorce won’t ultimately be a Good Thing, even if the stresses are agonizing now, especially for people working in journalism.

"Or TV. Who could imagine TV without ads, it was always ads. But the best TV ever, like Mad Men, was done for cable, with its alternate revenue stream, coming straight from viewers."

The end of Mad Men and the era of ads: Salutin | Toronto Star

Interesting article on the future of ads.